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Jurnal Manajemen Pemasaran

UNIVERSITAS KRISTEN PETRA P-ISSN : 1907235X E-ISSN : 2597615X Subject Area : Economy

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2018	2019	2020	2021	2022	2023	2024	2025	2026

PENGARUH FAKTOR PENDORONG BELANJA ONLINE TERHADAP NIAT PERILAKU KONSUMEN DI KOTA LHOKSEUMAWE DENGAN METODE PEMBAYARAN CASH-ON-DELIVERY SEBAGAI VARIABEL MEDIASI

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 25-39

2024 DOI: 10.9744/pemasaran.18.1.25-39 Accred : Sinta 4

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WIZZ DRIVE THRU GELATO SURABAYA

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 1-14

2024 DOI: 10.9744/pemasaran.18.1.1-14 Accred : Sinta 4

PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION TO USE DENGAN PERCEIVED USEFULNESS SEBAGAI VARIABEL INTERVENING PADA GOOGLE WORKSPACE FOR EDUCATION

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 15-24

2024 DOI: 10.9744/pemasaran.18.1.15-24 Accred : Sinta 4

PENGARUH LIVE STREAMING TERHADAP PURCHASE INTENTION PADA THRIFT SHOP DENGAN CONSUMERS ATTITUDES SEBAGAI VARIABEL MEDIASI: STUDI KASUS PADA MAHASISWA UNIVERSITAS SEBELAS MARET SURAKARTA

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 40-57

2024 DOI: 10.9744/pemasaran.18.1.40-57 Accred : Sinta 4

PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST-PURCHASE INTENTION JAJAN TRADISIONAL SRABI NOTOSUMAN PADA GENERASI MILLENNIAL DAN GEN Z

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 58-68

2024 DOI: 10.9744/pemasaran.18.1.58-68 Accred : Sinta 4

Front Matter (Cover, Editorial, Table of Content)

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024

2024 DOI: - Accred : Sinta 4

EXAMINING MARKET ACCEPTANCE: SUSTAINABLE APPROACHES TO NEW FOOD PRODUCT DEVELOPMENT

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024 69-80

2024 DOI: 10.9744/pemasaran.18.2.69-80 Accred : Sinta 4

PENGARUH ADVERTISING VALUE, HEDONIC BROWSING, DAN IMPULSIVE BUYING PADA IKLAN MAKANAN DI MEDIA SOSIAL INSTAGRAM

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024 95-106

2024 DOI: 10.9744/pemasaran.18.2.95-106 Accred : Sinta 4

PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING MELALUI SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DARI BERSHKA PAKUWON MALL

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024 81-94

2024 DOI: 10.9744/pemasaran.18.2.81-94 Accred : Sinta 4

ANALISIS CUSTOMER JOURNEY PENGGUNA NOABIKE: STRATEGI PEMASARAN DIGITAL DAN TRANSPORTASI BERKELANJUTAN DI LABUAN BAJO

Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024 107-114

2024 DOI: 10.9744/pemasaran.18.2.107-114 Accred : Sinta 4

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