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Journal of Marketing Innovation

POLITEKNIK NEGERI BANDUNG P-ISSN : 0 E-ISSN : 28078365
4.05405
Impact
226
Google Citations
Sinta 2
Current Acreditation
Google Scholar Garuda Website Editor URL

History Accreditation

2021 2022 2023 2024 2025
         
Optimizing Brand Awareness and Purchase Intention Travel Agents: Communication Strategy through Social Media Marketing
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.98 Accred : Sinta 2
The "Triple-A" Strategy for Enhancing Supply Chain Performance
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.104 Accred : Sinta 2
An Investigation in Understanding the Influence of Brand Preferences on Purchase Intention: Examples of Indonesian Women’s Apparel Brand
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.105 Accred : Sinta 2
Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.106 Accred : Sinta 2
Assessing the Millennials’ Intention Toward Green Fast Food Retail: The Use of the Theory of Planned Behavior
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.107 Accred : Sinta 2
Factors Driving Consumer Impulse Buying On Fashion Products at Tiktok Live
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
2024 DOI: 10.35313/jmi.v4i1.109 Accred : Sinta 2
The Connective Patterns of Experience Quality and Environmental Perception to Revisit Intentions in Creative Cultural Tourism
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: 10.35313/jmi.v4i2.133 Accred : Sinta 2
Intention to Purchase Luxury Products: Risk Issues in Online Shopping
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: - Accred : Sinta 2
The Impact of Exposure to Online Advertising on The Intention to Download Online Loan Applications Among Young Adults (18-27 Years) in Indonesia
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: 10.35313/jmi.v4i2.171 Accred : Sinta 2
The Role of E-WOM Emotionality on Gen Z’s Purchase Intention in E-Commerce
Politeknik Negeri Bandung Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
2024 DOI: 10.35313/jmi.v4i2.178 Accred : Sinta 2
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Citation 226 226
h-index 8 8
i10-index 8 8