Manajemen Inovasi

UNIVERSITAS MA CHUNG KAB. MALANG - JAWA TIMUR, ID CODE PRODI : 26105 CODE PT : 071074
4
Authors
1.931
SINTA Score Overall
836
SINTA Score 3Yr
276
SINTA Score Overall Productivity
119
SINTA Score 3Yr Productivity
Latest number of publication
The Relationship between Hexa Helix and Marketing Performance of Food Product SMEs for Souvenirs: The Mediating Effect of Product Innovation and Integrated Marketing
Authors : M Melany, PRY Pasla, S Widyaningrum, SYM Taneo, S Noya, A Christian Quality Innovation Prosperity 28 (3), 100-118, 2024
2024 0 cited
Optimalisasi Digital Marketing pada Komunitas Klinik Usaha Desa Kucur untuk Kemajuan Ekonomi Desa Kucur
Authors : HA Basory, CA Hellyani, RT Cahyadi, SA Wahyono, S Manalu El-Mujtama: Jurnal Pengabdian Masyarakat 4 (2), 1449-1459, 2024
2024 1 cited
Collaboration with Triple Helix: The Mediating Effect of Mass Media in Expanding SMEs' Information Access.
Authors : S Noya, SYM Taneo, S Widyaningrum Quality Innovation Prosperity/Kvalita Inovácia Prosperita 28 (1), 2024
2024 2 cited
The Ranking of Starbucks in The Eyes Of The Public And Its Competitiveness in The Industry
Authors : LG Sin, H Ibrahim, NFA Rahim, M Baliyan, FIBM Fauzi, FNB Shamsuddin, ... International Journal of Applied Business and International Management …, 2024
2024 0 cited
The Influence Of Event Marketing, Influencer And E-Wom On Purchase Intention Skin Mobile Legends In Malang Town
Authors : A Altair, SYM Taneo, S Widyaningrum Brilliant International Journal Of Management And Tourism 4 (1), 214-221, 2024
2024 0 cited
Analysis of Strategy in Retaining Its Customers: A Case Study of Starbucks in Malaysia
Authors : A Tushanthan, L Sekhar, OZ Jian, GS Liem, TZ Ying, TK Sheng, TC Xian, ... Advances in Global Economics and Business Journal 5 (1), 15-26, 2024
2024 0 cited
The Effect of Digital Marketing on SME Marketing Performance with Triple Helix as the Moderation
Authors : IB Yhonathan, SYM Taneo, S Widyaningrum American International Journal of Business Management (AIJBM) 7 (08), 2024
2024 2 cited
The Influence of NCT 127 Brand Ambassador Usage on Nu Green Tea Purchase Decision through Brand Awareness as an Intervening Variable among NCTzen Malang
Authors : H Febrian, SA Wahyono, YN Rohim International Journal of Business and Applied Economics 3 (1), 139-150, 2024
2024 1 cited
Integration of Local Cultural Values into Leadership Skill Development to Enhance Leadership Excellence in Indonesian Organizations
Authors : P Sahertian QUALITY Access to Success 25 (200), 212-221, 2024
2024 0 cited
The Influence Of Storytelling, Social Media Marketing, and Customer Reviews Of Coffee Roasters On The Purchase Decision Of Single-Origin Arabica Coffee Beans By Coffee Shops
Authors : LA Arethusa, SYM Taneo International Journal of Management Research and Economics 2 (2), 139-155, 2024
2024 0 cited
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Article 20 251 8
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