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AGUNG STEFANUS KEMBAU

Universitas Bunda Mulia S1 - Bisnis Digital SINTA ID : 6802135
110
SINTA Score Overall
88
SINTA Score 3Yr
233
Affil Score
190
Affil Score 3Yr
Latest number of Publication and Citations
Signifikansi Bauran Pemasaran 8P dalam Memengaruhi Keputusan Pembelian Konsumen: Studi Pada Viralitas Mixue Ice Cream & Tea
Authors : C Wijaya, AS Kembau, A Tarigan, Y Viencent Digismantech (Jurnal Program Studi Bisnis Digital) 4 (1), 2024
2024 0 cited
Strategic Use of AI Image Generators for Product Development and Market Expansion In The Bakery Business
Authors : M Teodorine, GB Indrawan, M Manuel, AS Kembau Journal of Accounting and Finance Management 5 (3), 297-313, 2024
2024 0 cited
Implementation Of Augmented Reality Technology For Marketing Strategies And User Experience In Retail Sme Indonesia
Authors : R Fernando, KP Turangan, FM Suphangat, AS Kembau Journal Of Management: Small And Medium Enterprises (Smes) 17 (2), 797-815, 2024
2024 1 cited
PEMANFAATAN TIKTOK DALAM STRATEGI PEMASARAN: STUDI KASUS NAUGHTY INDONESIA DAN PELATIHAN TIM PEMASARAN DIGITAL
Authors : A Felix, D Yurisca, AS Kembau, J Sutrisno, F Maitri Jurnal Abdimas Bina Bangsa 5 (1), 707-716, 2024
2024 1 cited
PENGARUH PERSONAL BRANDING OWNER DAN STRATEGI PEMASARAN MELALUI INSTAGRAM MANGKOKKU TERHADAP MINAT BELI
Authors : A Tarigan, AS Kembau, SN Setiawan, H Wijaya, S Chandra Ultima Management: Jurnal Ilmu Manajemen 16 (1), 126-135, 2024
2024 0 cited
Mengapa Pengguna Memilih Dompet Digital GoPay? Studi Tentang Pengaruh Persepsi Terhadap Kemudahan, Keamanan, Dan Manfaatnya
Authors : IC Santoso, AS Kembau, J Sutrisno Digismantech (Jurnal Program Studi Bisnis Digital) 4 (1), 2024
2024 0 cited
PENGARUH STRATEGI PEMASARAN KONTEN DAN AFILIASI TERHADAP PEMBELIAN IMPULSIF: PERAN MEDIASI PEMASARAN VIRAL DAN KEPERCAYAAN
Authors : C Christanti, AS Kembau Modus 36 (2), 198-223, 2024
2024 0 cited
Pengaruh Kepercayaan Akan Simulasi Virtual Try On terhadap Niat Beli di E-commerce
Authors : IB Laimeheriwa, AS Kembau Syntax Literate; Jurnal Ilmiah Indonesia 9 (1), 241-257, 2024
2024 3 cited
Management Strategies to Reduce User Switching Behavior: Analyzing Critical Factors in Augmented Reality Technology Usage in E-commerce
Authors : AS Kembau, FE Malae, FB Lendo Business Management Journal 20 (2), 197-211, 2024
2024 0 cited
Memanfaatkan potensi tiktok: Panduan komprehensif untuk membuat dan mengelola iklan produk gaya hidup di era digital
Authors : A Felix, AS Kembau, J Sutrisno, D Yurisca, C Antonia Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) 7 (2), 479-491, 2024
2024 0 cited
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