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IIN MAYASARI

Universitas Paramadina S2 - Manajemen SINTA ID : 6001447
1.298
SINTA Score Overall
420
SINTA Score 3Yr
0
Affil Score
0
Affil Score 3Yr
Latest number of publications
  Scopus Analysis  

EXAMINING THE ROLE OF SOCIAL MEDIA MARKETING ON BRAND LOVE AND ITS IMPACT ON BRAND CENTRALITY: THE STUDY OF LOCAL FASHION BRANDS FOR THE MILLENNIALS
Q3 as Journal Journal of Indonesian Economy and Business
Author Order : 1 of 5     Creator : Mayasari I.
2023 3 cited
Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants
Q3 as Journal Gadjah Mada International Journal of Business
Author Order : 1 of 5     Creator : Mayasari I.
2022 4 cited
Analysis of the extrinsic and intrinsic aspects of the technology acceptance model associated with the learning management system during the COVID-19 pandemic
Q1 as Journal VINE Journal of Information and Knowledge Management Systems
Author Order : 2 of 4     Creator : Rokhim R.
2022 3 cited
Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia
Q2 as Journal Tropical Animal Science Journal
Author Order : 4 of 6     Creator : Syahlani S.P.
2022 1 cited
The factors that influence small and medium enterprises’ intention to adopt the government credit program
Q2 as Journal Journal of Research in Marketing and Entrepreneurship
Author Order : 2 of 3     Creator : Rokhim R.
2021 7 cited
Customer relation management of financial service provider for people entrepreneurship credit sustainability in Indonesia
Q4 as Conference Proceedin IOP Conference Series: Earth and Environmental Science
Author Order : 2 of 3     Creator : Rokhim R.
2021 0 cited
Is brand management critical to SMEs' product sustainability? Qualitative analysis in the context of Indonesia small enterprise environment
Q4 as Conference Proceedin IOP Conference Series: Earth and Environmental Science
Author Order : 2 of 3     Creator : Rokhim R.
2021 4 cited
Small medium enterprises technology acceptance model: A conceptual review
Q4 as Journal International Journal of Business and Society
Author Order : 3 of 3     Creator : Rokhim R.
2018 7 cited
Motivational factors of collaborative consumption in the era of sharing economy
Q3 as Journal Gadjah Mada International Journal of Business
Author Order : 1 of 2     Creator : Mayasari I.
2018 15 cited
The perspectives to understand social marketing as an approach in influencing consumer behavior for good
Q4 as Journal Gadjah Mada International Journal of Business
Author Order : 1 of 1     Creator : Mayasari I.
2012 3 cited
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 10 117 6
Citation 44 386 13
Cited Document 9 48 6
H-Index 4 11 2
i10-Index 1 14 0
G-Index 3 1 3
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