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YOLANDA MASNITA

Universitas Trisakti S1 - Manajemen SINTA ID : 5981796
746
SINTA Score Overall
311
SINTA Score 3Yr
746
Affil Score
311
Affil Score 3Yr
Latest number of publications
Customer Engagement: Is It Important to Housing Purchase Intention?
Fakultas Ekonomika dan Bisnis UNTAG Semarang Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 202423-41
Author Order : 2 of 4
Desna Ronaldy Yoga Perwira; Yolanda Masnita; Kurniawati Kurniawati; Jati Kasuma Ali
2024 DOI: 10.56444/mem.v39i1.4178 Accred : Sinta 2
Teknologi Smart Supply Chain (SSC) Pada Kinerja Hijau Yang Dimediasi Oleh Green Operations, Green Relationship Dan Customer Green Information Sharing
Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting3365-3373
Author Order : 3 of 3
Ismail Ismail; Kurniawati Kurniawati; Yolanda Masnita
2024 DOI: 10.31539/costing.v7i2.7081 Accred : Sinta 4
Tinjauan Teori Stimulus-Organisme-Respons (S-O-R) dalam Mempengaruhi Brand Equity dan Customer Behavioral Intention melalui Social Media Marketing Activities
Universitas Pamulang Jurnal Ekonomi Efektif Vol. 6 No. 4 (2024): JURNAL EKONOMI EFEKTIF514-521
Author Order : 2 of 3
Watonia; Yolanda Masnita; Kurniawati
2024 DOI: 10.32493/JEE.v6i4.42460 Accred : Sinta 4
Dengan Adanya Digital Pengadaan dan Inovasi Rantai Pasok dalam suatu organisasi, Apakah dapat meningkatkan kinerja bisnis yang berkelanjutan ?
ITB AAS Indonesia Surakarta JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Author Order : 3 of 3
Ruth Noviyanti; Kurniawati Kurniawati; Yolanda Masnita
2024 DOI: 10.29040/jie.v8i2.12364 Accred : Sinta 4
Anteseden Sikap Konsumen terhadap Perilaku Pembelian Online
Fakultas Ekonomi Universitas Samudra Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB63-75
Author Order : 2 of 3
Andy Reyhan Suhendra; Yolanda Masnita; Kurniawati
2023 DOI: 10.33059/jseb.v14i1.5954 Accred : Sinta 3
KNOWLEDGE SHARING TERHADAP EMPLOYEE SERVICE QUALITY MENGGUNAKAN SOCIAL EXCHANGE THEORY PADA INDUSTRI WISATA PERHOTELAN DI SUMATERA
Universitas Muhammadiyah Tangerang Dynamic Management Journal Vol 7, No 1 (2023): January159-178
Author Order : 3 of 3
Andi Mutiara Aurel Sisilya; Fiyya Sabila Sarra; Yolanda Masnita
2023 DOI: 10.31000/dmj.v7i1.7813 Accred : Sinta 5
Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior
Universitas Mercu Buana MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN15-29
Author Order : 2 of 3
Azura Rizkiatami; Yolanda Masnita; Kurniawati Kurniawati
2023 DOI: 10.22441/jurnal_mix.2023.v13i1.002 Accred : Sinta 2
Effectiveness of Digital Music Platforms’ Social Media Interaction on Advertising Trust Using Cognitive Aspects
Department of Management - Faculty of Business and Economics. Universitas Surabaya. Manajemen dan Bisnis Vol 22, No 1 (2023): March 20231-16
Author Order : 2 of 3
Alviana Aslama Anantia; Yolanda Masnita; Kurniawati Kurniawati
2023 DOI: 10.24123/jmb.v22i1.624 Accred : Sinta 3
PERAN PEMASARAN MEDIA SOSIAL PADA EKUITAS MEREK MENGGUNAKAN CITRA DAN KEPERCAYAAN MEREK
Universitas Teknologi Muhammadiyah Jakarta Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol. 13 No. 1 (2023): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen89-103
Author Order : 2 of 2
Muhammad Daffa Ramdhani; Yolanda Masnita
2023 DOI: 10.37932/j.e.v13i1.701 Accred : Unknown
THE EFFECT OF ONLINE MARKETING (WEB BASED & ONLINE ADS) ON BRAND EQUITY NATIONAL SWITCHING COMPANIES THROUGH MGC (MARKETER GENERATED CONTENT)
SEAN Institute Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023552-558
Author Order : 2 of 3
Muhamad Fachreza; Yolanda Masnita; Kurniawati Kurniawati
2023 DOI: - Accred : Sinta 4
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 10 208 0
Citation 12 674 0
Cited Document 4 73 0
H-Index 2 10 0
i10-Index 0 13 0
G-Index 2 1 1
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