Manajemen Pemasaran

POLITEKNIK NEGERI BANDUNG KOTA BANDUNG - JAWA BARAT, ID CODE PRODI : 61404 CODE PT : 005004
5
Authors
4.301
SINTA Score Overall
2.717
SINTA Score 3Yr
860
SINTA Score Overall Productivity
543
SINTA Score 3Yr Productivity
Latest number of publications
Adoption of Mobile Business Applications by MSMES: Integrating Application Quality, Toe Model and Diffusion of Innovation
Q4 Journal Pakistan Journal of Life and Social Sciences
Creator : Februadi A.
2025 0 cited
Live Streaming as a Distribution Channel in Fashion Mobile Applications: Exploring Loyalty Models in the Modern Retail Era
Q3 Journal Journal of Distribution Science
Creator : Hardiyanto N.
2024 0 cited
Tourist Experience, Satisfaction, and Behavioural Intention during COVID-19 Outbreak A Lesson from Indonesian Creative Tourist Attractions
Q1 Journal Journal of Quality Assurance in Hospitality and Tourism
Creator : Astor Y.
2024 5 cited
Brand loyalty model for halal fashion brands: integrating quality-loyalty model, information sources and religiosity-loyalty model
Q1 Journal Journal of Islamic Marketing
Creator : Rafdinal W.
2024 1 cited
Customer-centric virtual reality applications adoption in the hospitality industry: quality-value-based adoption model
Q2 Journal Journal of Hospitality and Tourism Insights
Creator : Rafdinal W.
2024 3 cited
Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective
Q1 Journal Journal of Islamic Marketing
Creator : Suhartanto D.
2024 0 cited
How Smart Are You at Traveling? Adoption of Smart Tourism Technology in Influencing Visiting Tourism Destinations
no-Q Journal Journal of Environmental Management and Tourism
Creator : Kusdibyo L.
2023 4 cited
Predicting the Adoption of Virtual Reality Tourism in the Post COVID-19 Pandemic Era
Q2 Journal African Journal of Hospitality, Tourism and Leisure
Creator : Wibisono N.
2023 8 cited
Revealing consumer attitudes towards green products: the role of environmental awareness, perceived value, and media influence on zero waste products purchase intentions
Q3 Journal IOP Conference Series: Earth and Environmental Science
Creator : Huda M.
2023 0 cited
Become resilient and sustainable in pro-environmental: the role of theory planned behavior on food waste and responsible consumption
Q3 Journal IOP Conference Series: Earth and Environmental Science
Creator : Gunawan A.I.
2023 0 cited
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Article Quartile
Research Output
  Scopus GScholar WOS
Article 24 287 12
Citation 350 1,645 206
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