Pemasaran Digital

UNIVERSITAS PADJADJARAN KAB. SUMEDANG - JAWA BARAT, ID CODE PRODI : 61304 CODE PT : 001007
5
Authors
855
SINTA Score Overall
317
SINTA Score 3Yr
171
SINTA Score Overall Productivity
63
SINTA Score 3Yr Productivity
Latest number of publications
Characterizing Young Consumer Online Shopping Style: Indonesian Evidence
Q1 Journal Sustainability (Switzerland)
Creator : Helmi A.
2023 1 cited
The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia
Q2 Journal Innovative Marketing
Creator : Helmi A.
2023 0 cited
Perceived health risk, online retail ethics, and consumer behavior within online shopping during the covid-19 pandemic
Q2 Journal Innovative Marketing
Creator : Fihartini Y.
2021 20 cited
Discovering the values of generation X and millennial consumers in Indonesia
Q2 Journal Innovative Marketing
Creator : Helmi A.
2021 1 cited
In-store promotion and customer value on private label product purchase intention
Q2 Journal Innovative Marketing
Creator : Maharani N.
2020 0 cited
Factors Influencing Purchase Intention on Private Label Products
Q2 Journal Journal of Asian Finance, Economics and Business
Creator : Maharani N.
2020 7 cited
Implementation innovation and value creation in improving business performance Muslim fashion
Q3 Journal Journal of Legal, Ethical and Regulatory Issues
Creator : Shiratina A.
2019 0 cited
Implementation innovation and value creation in improving business performance muslim fashion
Q2 Journal International Journal of Entrepreneurship
Creator : Shiratina A.
2019 0 cited
The influence of self-concept in using credit card on its decision to use
Q4 Journal Journal of Management Information and Decision Sciences
Creator : Wijayanto G.
2019 0 cited
Image of Indonesian life insurance companies by their Client'S Trust
Q3 Journal Academy of Strategic Management Journal
Creator : Paidi
2018 1 cited
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Article Quartile
Research Output
  Scopus GScholar WOS
Article 11 106 0
Citation 32 518 0
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